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Free Market Research  – Product customization  is one of the best tools to understand what your customers want. Just pay attention to what your customers are creating and this will tell you a story. This site created & maintained by Net-Presence.ca, The Mobile Shopping Movement and Product Customization, Sportsdecal® Improves Customer Shopping Experience While Reducing Costs. The medieval guilds controlled the training and supply of a wide variety of items. Explore our 2021 tour dates and find the best city to inspire your team. Another interesting concept we uncovered was a restaurant by Oatmeal Studio that uses moveable and modular IKEA products to allow patrons to customize their surroundings when they dine, and Nestle's luxury Maison Cailler chocolate range, which delivers customized chocolates to customers based on their "chocolate personality." These days, luxury goods have become more personal and interestingly takes into account different tastes and cultural references. A study by Deloitte states that 36% of consumers covet customized products, and surprisingly 1 in 5 of these shoppers are okay with paying 20% more for owning a product which has been exclusively customized for them. The best thing brands can do is follow the tide, allure customers, and steer their online shop towards success with product customization. This way, a connection is established between the product and the buyer, which in turn is a plus for overall brand growth. Customers’ requirements need to be understood and proofs are sent back and forth before the customer is satisfied. Learn more about Trend Hunter and how we accelerate innovation. Add a trend, customize your dashboard, or track topics. Bobby Rudenza, Senior IT Manager at Sportsdecal® says “With Doogma running on our site, we’re providing a fully customizable online order experience where users can customize and see their products before they’re ordering. Hangs out reading poetry and non-fiction novellas on tales often not heard and told in the mainstream. [More], Crowdsourced customization lets customers collaborate for tangible ... This becomes a cycle of success, because the more internet users that visit your site (and the more time they spend on your site) gives you a higher ranking on Google for related product searches. Prior to the industrial revolution, anybody who could afford it would go to a specialized artisan to custom make their furniture, clothing, and almost every other item for use or decoration. For example, Trend Hunter featured a brand called Anymatic, which allows customers to print custom-printed active wear and sports equipment, ranging from shorts and bikinis to yoga mats. Brands who have utilized Productimize Ultimate for product customization had a 30% increase in conversion, a 45% increase in the average order value, a 20% decrease in returns, and much more. We change things when we don’t like what we are using at the moment. Satisfying all the tastes and preferences of customers was a hurdle once. So what are these rewards? Millennial spending is expected to reach $1.4 trillion annually by 2020 and, to cater to the needs of this increasingly influential shopper, offering them customization options that define their lifestyle must be a priority. Modular, adaptable jewelry & accessories give consumers more bang for their ... Accelerate innovation and ignite disruptive thinking with our award-winning programs and research. He loves weaving words to create stories and sentences which breathe life. In an age of empowered consumerism, the importance of customization in a brand's marketing strategy cannot be underestimated. Greater Customer Loyalty –  Give consumers exactly what they want, when they want it and they’re more likely to stick with your brand. How can you leverage BigCommerce to take your business online? This approach ultimately becomes time-consuming, costly and frustrating for both the buyer and the company. However, while the importance of customization is understood by brands today, it's wise to consider customization as more of a brand promotion and loyalty strategy than a revenue driver. Get answers to common questions about Trend Hunter. Customers prefer products that are custom made to promote their brands. Offer a wide range of customization options, stand ahead of the competition by providing out-of-box edit features, give unlimited access for shoppers to design products, let customers have a 360-degree view of the product to get a personalized look and feel, and do whatever it takes to make every moment spent on your website worthwhile. Let’s … Customers shape it. Empower your team with the insights and frameworks they need to innovate better and faster. Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos. Various options like these make the shopping experience more personal and intriguing. Popularity is the biggest achievement in the online social world. One highly recommended book on customization is Custom Nation (customnation.com), written by Anthony Flynn and Emily Flynn Vencat. The Engaging Way To Sell Customizable Items. More Repeat Sales with Lower Return Rates – The more involved consumers are in creating their purchases, the more connected they’ll feel to them. If customers can get the exact item or service they want from you, they will … The fact is, these days, Millennials make most purchases online. Customization can be as simple as letting your customers choose their own color scheme, or as personal as letting consumers add their name and favorite color to an item. Customize The Website To Carve A Niche In The Market. Delivering customers exactly what they seek is a viable option to increase sales by a substantial amount. Get your very own HardCore, personalized sports equipment today! Uncover major shifts and emerging opportunities with our exclusive PRO research.

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importance of customization in products

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